Dentro de la estrategia fijada, queríamos que un grupo de periodistas norteamericanos conociesen de cerca El Bierzo para que cayeran rendidos a sus pies. Con esta idea organizamos la AuthenticWeek: una misión inversa, una semana inolvidable en el que un grupo reducido, porque tenía que ser algo mimado, entrara en las casas de los winemakers. Y lo conseguimos. Las palabras que nos dedicaron en prensa fueron fruto de mucho trabajo. Desde luego, una merecida recompensa.

Our business strategy included the visit of  an American group of journalists. We wanted them to have a good knowledge of El Bierzo so they would fall in love with this region. With this in mind, we organize AuthenticWeek: an unforgettable week where a small group of journalists, it was required to be small since it was essential to take care of every detail, visited the winemakers’ houses. And we made it. The words they dedicated to us were the result from a hard work. Of course, a deserved reward.

CLIENT

Authentic Bierzo

DATE

2017

SERVICES

Misión inversa. Viaje de prensa
Reverse mission. Press trip

articulo de michael franz sommelier magazine
the wine siren blog award

Una cata en las Médulas, una merienda entre viñedos, un fiestón con los amigos de cada una de las bodegas, comer, bailar… y mucha risa. Eso es la AuthenticWeek

A wine tasting in las Médulas, an afternoon snack among vineyards, a big party with close friends from each one of the wineries, eating, dancing… and lots of laughs. That is the AuthenticWeek.